Privacy policy

This Privacy Policy explains how mrsrku.shop (“mrsrku.shop”, “we”, “us”, or “our”) collects, uses, stores, shares, and protects your personal information when you visit our website, place an order, contact us, or otherwise use our services.

This policy also explains your rights under applicable United Kingdom data protection laws.

By using mrsrku.shop, you acknowledge that your personal information will be handled as described in this Privacy Policy.

1. Who We Are

For the purposes of applicable data protection law, mrsrku.shop is responsible for deciding how and why your personal information is processed and acts as the data controller in relation to the personal information described in this policy.

You can contact us about privacy or data protection matters using the following details:

Store name: mrsrku.shop
Website: mrsrku.shop
Email: info@mrsrku.shop

2. Personal Information We Collect

The personal information we collect depends on how you interact with our website and services.

Information You Provide Directly

We may collect information that you provide when you:

Create or manage a customer account
Place or attempt to place an order
Subscribe to marketing communications
Contact customer service
Request a return, refund, cancellation, or exchange
Submit a review or other website content
Participate in a promotion, survey, or competition

This information may include:

Your full name
Billing address
Delivery address
Email address
Telephone number
Account login information
Order details
Product preferences
Clothing size or selected product variation
Customer service correspondence
Return and refund information
Reviews, comments, or feedback
Marketing preferences
Any other information you choose to provide

Order and Transaction Information

When you place an order, we may collect:

Products purchased or considered
Order number
Order value
Payment status
Delivery method
Tracking information
Refund or cancellation history
Discount codes used
Billing and delivery details

Payments are normally processed by independent payment service providers. We do not generally receive or store your complete payment card number, security code, or full payment credentials.

We may receive limited payment information, such as:

Payment method
Payment confirmation
Transaction reference
Card type
Last digits of a payment card
Fraud or payment verification results

Information Collected Automatically

When you visit or use our website, certain information may be collected automatically through cookies, pixels, log files, software development kits, and similar technologies.

This information may include:

Internet Protocol address
Browser type and version
Device type
Operating system
Language settings
Time zone
Approximate location
Pages viewed
Products viewed
Links clicked
Search activity
Referring website
Session duration
Shopping basket activity
Checkout activity
Website errors
Cookie identifiers
Advertising identifiers
Interaction with marketing communications

Information From Third Parties

We may receive personal information from third parties that help us operate our store, including:

Shopify
Payment processors
Delivery and logistics providers
Fraud prevention providers
Analytics providers
Advertising and social media platforms
Customer support providers
Marketing service providers
Business and technical partners

The information received may include payment confirmation, delivery updates, fraud risk information, advertising interactions, or information about how you use our website.

3. How We Use Personal Information

We may use personal information for the following purposes.

Providing Products and Services

We use personal information to:

Process and fulfil orders
Accept and verify payments
Arrange delivery
Provide tracking information
Manage customer accounts
Process returns, refunds, and exchanges
Communicate about orders
Provide customer support
Respond to enquiries and complaints

The lawful basis for this processing is normally that it is necessary to enter into or perform a contract with you.

Operating and Improving Our Website

We may use information to:

Operate and maintain our website
Remember shopping basket contents
Improve website navigation
Analyse website performance
Diagnose technical problems
Develop products and services
Understand customer preferences
Improve the customer experience

We may rely on our legitimate interests in operating, maintaining, and improving our business, provided those interests do not override your rights and freedoms.

Where consent is legally required, such as for certain analytics technologies, we will ask for your consent before using them.

Security and Fraud Prevention

We may process personal information to:

Verify transactions
Detect suspicious activity
Prevent fraud
Protect customer accounts
Enforce our terms and policies
Maintain website and network security
Investigate misuse or unlawful activity

We may rely on our legitimate interests in protecting our customers, website, and business, or on legal obligations where applicable.

Legal and Regulatory Compliance

We may use and retain personal information to:

Maintain tax and accounting records
Respond to lawful requests
Comply with consumer protection requirements
Establish or defend legal claims
Comply with court orders
Cooperate with regulators or law enforcement
Meet other legal and regulatory obligations

The lawful basis for this processing is normally compliance with a legal obligation or our legitimate interests in protecting our legal rights.

Marketing and Advertising

Where permitted by law, we may use your contact details and information about your purchases or interests to send:

Product announcements
Promotional offers
Discount information
Abandoned checkout reminders
Newsletters
Other marketing communications

We will obtain consent where consent is required.

You may unsubscribe from marketing emails at any time by:

Selecting the unsubscribe link in a marketing email
Adjusting available account or privacy settings
Contacting us at info@mrsrku.shop

Unsubscribing from marketing will not prevent us from sending necessary service messages, such as order confirmations, delivery updates, security notices, or responses to your enquiries.

Personalisation

We may use information about your browsing activity, previous orders, preferences, or interactions to personalise:

Product recommendations
Website content
Promotions
Advertising
Customer communications

Where personalisation relies on non-essential cookies or similar technologies, we will obtain consent where required.

4. Lawful Bases for Processing

Depending on the circumstances, we rely on one or more of the following lawful bases:

Contract

Processing is necessary to enter into or perform a contract with you, such as processing an order, arranging delivery, or managing a return.

Legal Obligation

Processing is necessary for us to comply with applicable laws, accounting obligations, tax requirements, consumer protection rules, or lawful regulatory requests.

Legitimate Interests

Processing is necessary for our legitimate business interests, including:

Operating our online store
Providing customer support
Preventing fraud
Protecting our website
Improving our products and services
Understanding business performance
Establishing or defending legal claims
Conducting appropriate direct marketing

We consider whether these interests are proportionate and whether your rights and interests override them.

Consent

We may rely on your consent for:

Certain marketing communications
Non-essential cookies
Advertising technologies
Certain analytics activities
Other processing where consent is legally required

You may withdraw consent at any time. Withdrawal will not affect the lawfulness of processing carried out before consent was withdrawn.

5. Cookies and Similar Technologies

Our website may use cookies, pixels, tags, scripts, local storage, and similar technologies.

These technologies may be used to:

Keep the website functioning
Maintain your shopping basket
Remember account or language settings
Secure the checkout process
Measure website traffic
Analyse website performance
Personalise content
Measure advertising effectiveness
Display relevant advertising
Detect fraud or security threats

Strictly Necessary Cookies

Strictly necessary cookies are required for essential website functions, such as:

Shopping basket functionality
Secure checkout
Account authentication
Fraud prevention
Network security
Remembering privacy preferences

These cookies may be used without consent where legally permitted.

Analytics, Personalisation, and Advertising Cookies

Analytics, personalisation, and advertising cookies are not always essential to provide the service you request.

Where required by law, we will not place or access these technologies until you have provided valid consent through our cookie banner or privacy settings.

You may accept, reject, or adjust non-essential cookies through the privacy controls available on our website.

You may also manage cookies through your browser settings. Disabling essential cookies may prevent parts of the website from functioning correctly.

6. Shopify

Our online store is hosted through Shopify.

Shopify provides the ecommerce platform that allows us to display products, manage orders, process checkout information, operate customer accounts, and provide related store functions.

When you visit our website or make a purchase, Shopify may process personal information on our behalf as a service provider or processor. In some circumstances, Shopify may process information for its own purposes under its own privacy terms.

Shopify and its service providers may process information in countries outside the United Kingdom.

You should review the privacy information made available by Shopify for further details about Shopify’s own processing activities and privacy controls.

7. How We Share Personal Information

We may share personal information with third parties where necessary to operate our store, provide services, comply with the law, or protect legitimate interests.

Service Providers

We may share information with providers that perform services for us, including:

Ecommerce hosting providers
Payment processors
Warehouses
Fulfilment providers
Postal and courier companies
Customer service systems
Email service providers
Analytics providers
Advertising platforms
Fraud prevention providers
Cybersecurity providers
Cloud hosting providers
Website developers
Professional advisers

These providers may only receive the information reasonably necessary to perform their services and must handle it in accordance with applicable contractual and legal obligations.

Payment Providers

Payment providers process payment details, verify transactions, prevent fraud, and complete refunds.

Payment information is subject to the payment provider’s own privacy terms and security procedures.

Delivery and Logistics Providers

We may share your name, delivery address, telephone number, email address, order details, and other necessary information with carriers, warehouses, customs service providers, and fulfilment partners to deliver your order.

Advertising and Analytics Partners

Subject to your consent where required, we may share or make information available to analytics, marketing, advertising, and social media partners.

This may include information about:

Website visits
Product views
Advertising interactions
Purchases
Device identifiers
Cookie identifiers

These providers may use the information in accordance with their own privacy policies.

Professional Advisers

We may share information with accountants, auditors, insurers, legal advisers, consultants, and other professional advisers where reasonably necessary.

Authorities and Legal Disclosures

We may disclose information where we reasonably believe disclosure is necessary to:

Comply with a legal obligation
Respond to a court order
Respond to a lawful government request
Prevent fraud or crime
Protect the safety of customers or others
Protect our rights, property, systems, or services
Establish, exercise, or defend legal claims

Business Transfers

If our business or assets are reorganised, merged, sold, transferred, financed, or acquired, personal information may be disclosed to advisers, prospective purchasers, investors, or successor organisations.

Any recipient will be required to protect the information in accordance with applicable law.

8. International Data Transfers

Some of our service providers, payment providers, fulfilment partners, advertising partners, or technology providers may be located outside the United Kingdom.

As a result, personal information may be transferred to or accessed from countries that may have different data protection laws.

Where required, we use appropriate safeguards for international transfers, which may include:

Transfer to a country recognised by the UK as providing adequate protection
An approved UK international data transfer agreement
The UK Addendum to approved standard contractual clauses
Binding corporate rules
Other lawful transfer safeguards

Where required, we assess whether transferred personal information will receive a level of protection that is not materially lower than the protection required under applicable UK data protection law.

You may contact us for further information about the safeguards used for relevant international transfers.

9. Data Retention

We retain personal information only for as long as reasonably necessary for the purposes described in this policy.

Retention periods depend on factors including:

The nature of the information
The purpose for which it was collected
Whether an account remains active
The status of an order or dispute
Legal, tax, and accounting requirements
Fraud prevention requirements
Limitation periods for legal claims
Regulatory obligations

For example, we may retain order and transaction information for the period required to meet accounting, tax, consumer protection, and legal record-keeping obligations.

Customer service correspondence may be retained for as long as necessary to resolve the enquiry, maintain appropriate records, prevent repeated disputes, or protect legal rights.

When personal information is no longer required, we will take reasonable steps to delete, anonymise, or securely dispose of it.

10. Data Security

We use reasonable administrative, organisational, physical, and technical measures designed to protect personal information against:

Unauthorised access
Accidental loss
Misuse
Disclosure
Alteration
Destruction

These measures may include access controls, secure connections, authentication procedures, staff or contractor confidentiality requirements, system monitoring, and the use of reputable service providers.

However, no internet transmission, electronic storage system, or security measure can be guaranteed to be completely secure.

You are responsible for protecting your account password and should not share it with anyone. Please contact us promptly if you believe your account or personal information has been compromised.

11. Your Data Protection Rights

Subject to applicable law and relevant exemptions, you may have the following rights.

Right of Access

You may request confirmation of whether we process your personal information and ask for a copy of that information.

Right to Rectification

You may ask us to correct personal information that is inaccurate or complete information that is incomplete.

Right to Erasure

You may ask us to delete personal information in certain circumstances.

This right is not absolute. We may retain information where necessary to comply with legal obligations, complete transactions, prevent fraud, or establish or defend legal claims.

Right to Restrict Processing

You may ask us to restrict the use of your personal information in certain circumstances.

Right to Object

You may object to processing based on legitimate interests.

You also have the right to object to the use of your personal information for direct marketing at any time.

Right to Data Portability

Where processing is based on consent or contract and carried out by automated means, you may request certain personal information in a structured, commonly used, and machine-readable format.

Right to Withdraw Consent

Where we rely on consent, you may withdraw that consent at any time.

Rights Relating to Automated Decisions

You may have rights relating to decisions made solely through automated processing that produce legal or similarly significant effects.

We do not intend to make such decisions without an appropriate lawful basis and required safeguards.

12. Exercising Your Rights

To exercise a data protection right, contact:

info@mrsrku.shop

Please clearly explain:

The right you wish to exercise
The personal information involved
Your name and contact details
Any relevant order or account information

We may request reasonable information to verify your identity and protect personal information from unauthorised disclosure.

We will normally respond within the period required by applicable law. The response period may begin after we receive any information reasonably required to verify your identity or clarify the request.

Data protection requests are normally handled without charge. However, where permitted by law, we may charge a reasonable fee or refuse to act on a request that is manifestly unfounded or excessive.

13. Data Protection Complaints

You may submit a complaint if you believe we have handled your personal information improperly or failed to respect your data protection rights.

Send your complaint to:

info@mrsrku.shop

Please include:

Your full name
Your contact information
A description of the issue
Relevant dates
Any order or account details
The outcome you are seeking

We will acknowledge a data protection complaint within 30 days and respond without undue delay, in accordance with applicable legal requirements.

We may request additional information where necessary to investigate the complaint.

14. Complaints to the Information Commissioner

You also have the right to complain to the Information Commissioner’s Office, the United Kingdom supervisory authority for data protection.

We encourage you to contact us first so that we have an opportunity to investigate and resolve your concern, but you are not required to do so before contacting the Information Commissioner’s Office.

15. Marketing Preferences

You may stop receiving promotional emails by using the unsubscribe link included in the communication or by contacting us.

We may retain limited information showing that you opted out so that we can respect your preference and avoid sending further marketing communications.

Opting out of marketing will not stop essential transactional or service-related messages.

16. Children’s Information

Our website and services are not specifically directed at children.

We do not knowingly collect personal information from children in circumstances where parental or guardian involvement is legally required.

Customers who are not legally able to enter into a purchase contract should use the website only with the involvement and permission of a parent or legal guardian.

If you believe that a child has provided personal information improperly, contact us at info@mrsrku.shop so that we can review the matter.

17. Third-Party Websites

Our website may contain links to websites, payment services, social media platforms, or applications operated by third parties.

We are not responsible for the privacy practices, security, or content of independent third-party services.

You should review the privacy policy of each third-party service before providing personal information.

18. Changes to This Privacy Policy

We may update this Privacy Policy to reflect changes to:

Our business practices
Our products or services
Website functionality
Service providers
Legal requirements
Regulatory guidance

The updated policy will be published on mrsrku.shop with a revised “Last updated” date.

Where required by law, we will provide additional notice or request consent before making material changes to how personal information is used.

19. Contact Us

For questions, requests, or complaints concerning this Privacy Policy or the use of your personal information, contact: